It is very strange saying that email marketing can enhance your social media strategy. Yes email marketing can enhance your social media strategy. Email marketing is just a way to increase to connect with the audience. If nicely done you can enhance your social media strategy.
Social media strategy is very important because if you know what you are doing that will help you to achieve the goals. It helps in various ways that it will help you to keep on track. It minimizes the additional expenses.
Here are some of the ways that you can enhance your social media strategy.
Get a start from your known or loyal audience
For example: if you are running a YouTube channels and want a kick start for your first videos. You can invite your existing audience from your blog to your YouTube channels. This will help you to get the kick start. When you upload video on the YouTube you have to get some views, likes, comment that will help you to get in the eyes of the algorithm and they can show you some love.
Having a healthy list of emails can help you a lot to get some instant views likes and share. It is the best way to boost the videos reach.
Take advantage of multiple channels marketing
In this competitive digital world. You have to always attentive visual so that people can see you a lot. To do that you will need a multiple channels, because only email marketing will not work you will need a social media also. So the both email and the social media marketing will have do work perfectly. You have to be consistent and run on both email marketing and social media marketing.
Use the email list to create a list of highly targeted audience.
Targeting the highly potential audience helps when you are running a brand awareness campaign. In Facebook ads you can use the email list that you have created. There is an option of uploading an email list, when you upload the list the Facebook will find those emails account on the Facebook and show your ads to them.
Exclusive Group for the email subscriber
Creating a group of the email subscriber because as we all know that it is amateur decision that we will depend on the Facebook organic reach. The Facebook lower the organic reach so to beat the algorithm you have to make a group on the Facebook.
Use email and social media to run a contest
To run the successful contest you will need both platform email and the social media. Emails marketing will help you to target the potential audience and social media marketing will help you increase the brand awareness.
This is all we can do to enhance our Social Media Strategy. We have lot of articles & video available over net which can help us in many ways & we can also go for a Digital Marketing Course for more.