For any Affiliate marketer or website owner selling some [product or services on the websites, most important and tedious task could be getting leads. But getting these leads to conversion is even tougher and requires a lot of planning and strategy as well. There is quite a difference between both Conversion and Leads. Leads are the total number of visitors that are signing up or indulging with the website in one form or other whereas Conversions are the actual number of sales that are made on your website. It could be direct sale or any other form such as via emails etc.
What is Conversion Rate Optimization?
Conversion rate optimization refers to using analytics and user feedback in order to optimize your website performance and understand what the customer needs and how to fulfill them and reach them. This can help in increasing the efficiency and conversion on your website. This is known as Conversion rate optimization.
Conversion rate optimization is important as it help to increase your ROI as well as generate more revenue for your website. No matter how good your website is doing in terms of traffic, but there is always a chance of increasing the conversion rate and therefore always a chance for increasing profits. With the increase in the revenue you have the more investment to be made on your Business and the website which might further help you to extend your business.
Conversion rate optimization always goes hands in hands with Search engine optimization. There is no use of all the traffic on your website if you are not be able to generate the desired amount revenue from it. Advanced level marketer uses various tricks such as Sales funnels and Marketing funnels in order to reach out to the potential customers and therefore providing them with what they need.
Conversion rate optimization is a great way to successfully develop your online business and reap the benefits of online selling.