The thirst for content has made writers a valued commodity in today’s landscape. Content writing has emerged as a viable line of work for writers who’d otherwise have to compete for a handful of positions in the industry.
This emergence of content writing is partly down to digital marketing. As traditional marketing has receded to the background and digital marketing has emerged, the need for a constant flow of content has become essential. This has been a major cause for content writing emerging as an important line of work.
In this article, we will cover a few steps each writer must take to become a successful content writer.
Step One: Learn to do research
If you’re a typical fiction writer, this is probably the most important step.
Unlike fiction, content writing is based on hard cold facts. Content writers cannot make stuff up to fill the pages. Thus, learning to research a topic is a big part of content writing.
Research doesn’t simply mean reading the first few lines on a Wikipedia page, but visiting a range of websites and learning about a given topic.
Research doesn’t simply end when a write-up is over. For instance, if you become a content writer at a healthcare company, you will constantly have to stay in touch with the events of the industry and keep reading about related topics. Continuous research will help you discover new topics and keep your writing is fresh and readable.
Step Two: Discover your Flair
Your flair is your DNA. Even while writing detailed research heavy articles, doing so with flair will set you apart from all competing writers. Unlike other professions where the same type of work is often indistinguishable, content writers have the unique opportunity to distinguish themselves amongst their peers.
A writer cannot be taught flair. It is something in-built in writers, and they have to find it themselves. A simple thing which helps is reading a lot.
Step Three: Learn to Start an Article with a Bang
Most readers online have a very short attention span. To catch their attention, content writers have to experiment and come up with a catchy title and opening paragraph.
For this, content writers should adopt the practice digital marketers follows of creating buyer personas. Content writers should think of reader personas. This helps them nail down the type of headline and opening line which would get a reader hooked.
Writers can further improve their skills in this regard by reading successful content writers on other top sites of their domain.
Step Four: Use Creativity to Liven Dull Topics
As a content writer, you will inevitably have to write on dull and boring topics at times. These are the moments when you have to dig deeper and use your creative juices to liven the topic and make it an interesting read.
The internet is filled with boring articles on boring topics. See where they are going wrong and use your creativity to bring a fresh perspective to dull topics.
Making dull topics look interesting is a hallmark of a great content writer, and doing so would set you apart amongst your peers in the industry.
Step Five: Stick to the Point
Writers can get carried away while writing and this is a sin content writers cannot afford to commit. Readers online do not have the patience to stick to a article meandering from the main point.
Content writers should always make the primary topic the backbone of a write-up. Even while using a real-life example to explain a concept point, the key lies in bringing the narrative back to the underlying point.
Gaurav Heera is a Digital Marketing Coach and Affiliate Marketing Specialist. Founder of Delhi Courses, providing Digital Marketing Course In Delhi & an Internet-Based Company on the premise of helping people change their lives.